I am a versatile designer and researcher specializing in product development, service innovation, and experience design. By applying human-centered methodologies, I uncover deep user insights that drive meaningful solutions and long-term CX strategies. My expertise spans ethnographic research, usability testing, metric analysis, chatbot optimization, and visual storytelling—translating complex challenges into clear, actionable strategies. Through a blend of strategic thinking and creativity, I craft innovative, user-centered outcomes that elevate experiences and align with both business and user needs across diverse industries.