KOOZIE DOUBLE INSULATED THERMOS

BIC Graphic + SCAD Collaborative Class

Koozie Double Insulated Thermos: Project

The Team

Our team was selected from a wide range of majors though focused more on Industrial Designers since the team is product design based. Everyone was asked to perform a specific role within the project that would help the whole process run easier and allow us to focus more, as a group, on our design brief and deliverables. Our team of Industrial Designers, an Illustrator and a Graphic Designer from the very start were excited to be introduced to new majors and people to help bring this exciting project brief into a final deliverable ten weeks from now.

Pictured: Christian Mckenzie, Lead Professor Ben Hopson, Alex Sander, Michelle Compton, Hima Tadimeti

Jess LaGreca, Ian Mckibben, Ahmed Youssef, Chris Beard

My Role on this project included Research, Ideation, CAD Modeling, Prototyping, & Fabrication

Brief

BIC Graphics came to us with a challenge. The client wanted to expand on their KOOZIE product line and leverage the brand name by developing KOOZIE branded tumblers. We were asked to take the next 10 weeks to develop families of 4-6 tumblers that would be launching in the market by July 2017. Each of these tumblers should have a distinct design element that is to be carried throughout the range. An element that is timeless, appealing to a wide range of audiences and that incorporates current and future KOOZIE brand values.

Development

Full Process Book

Though much of the research was provided by Bic Graphic, our team did a deep dive into market research of what was currently on the market for insulated tumblers, as well as, identifying key pain points that the current consumers faced with travel insulated tumblers. With a better understanding of the needs of Bic Graphic and consumers, the team explored multiple rounds of ideation, form studies, and lid mechanism. After a midpoint review with a suite of 20 concepts, the team finalized three insulated tumbler concepts for the brand Koozie. Wanting to make our ideas tangible, we quickly moved into 3D modeling, and creating to scale physical models to give our clients an true experience of our designs.